looking to every angle

WE ARE ALWAYS LOOKING
FOR ALL THE DETAILS

To speed up significant change, reduce risks and maximize results, our multidisciplinary team brings in its essence an outsider look: looking from different angles in order to make it different. We consider all aspects of a business, bringing new perspectives and empowering our customers so that they keep growing with autonomy. We respect the time it takes for ideas to maturate, assuring the integrity of every detail. We are just the right size to deliver tailor-made results.

WE ARE ALWAYS LOOKING
FOR ALL VOICES

We have always been loyal to the goal of finding brand’s inspiring stories, creating flexible connections between voices, audiences, channels and platforms. Our experience has taught us that the best way to adapt to new behaviors and needs is to listen, discuss, reflect and share. By talking, we understand what people really need, making it easier to solve their problems.

WE ARE ALWAYS LOOKING
FOR THE FUTURE

In a context of increasingly more options, flexibility and adaptability become indispensable. To build businesses that are authentic and really relevant, it is necessary to go further, changing linear and fragmented ways of thinking. Through unique experiences we differentiate brands, surprise people and create a positive impact for everyone. By looking forward — not backward — we transform business and build the future.

 

education

LUCAS SAAD, FOUNDER AND DIRECTOR OF SAAD BRANDING+DESIGN, has graduated in Graphic Design and specialized in Branding − Strategic Brand Management, having part of his MBA completed at Brunel University in London. He has also done the Global Creative Leadership course at THNK − The Amsterdam School of Creative Leadership. With more than 15 years of experience in Brazil and overseas, he has taken part in projects for brands such as Coca-Cola (South Africa), the Angola Government, Dow AgroSciences, the Brazilian Ministry of Health, among others.

clients and partners

awards and accomplishments

 

awards

2017 iF Communication AwardsRE project is awarded in the Branding − Corporate Identity category. Germany.
2017 Bienal Brasileira de DesignVuelo Pharma project is awarded. Brazil.
2017 Prémios LusosRE project is a finalist in the Design − Corporate Image category. Portugal.
2015 Bienal Brasileira de DesignYon project is awarded. Brazil.
2015 11ª Bienal Brasileira de Design GráficoYon project is awarded in the Branding & Brand Identity category. Brazil.
2015 11ª Bienal Brasileira de Design Gráficosaad branding+design project is a finalist in the Branding & Brand Identity category and Ipiranga Seeds is a finalist in the Corporative Communication category. Brazil.
2014 iF Communication AwardsIpiranga Seeds project is awarded. Among the 10 selected projects all over the world in the Crossmedia − Corporate Identity category, saad branding+design is the only studio outside the European continent to be awarded. Germany.
2014 Brasil Design AwardsIpiranga Seeds project is a finalist. Brazil.
2014 IDEA Brasil Awardssaad branding+design project is a finalist in the Design Strategy category. Brazil.
2013 IDEA Brasil AwardsIpiranga Seeds project is a silver medalist in the Design Strategy category. Brazil.
2013 IDEA AwardsIpiranga Seeds project is a finalist in the Design Strategy category. United States.
2013 IDEA Brasil AwardsPrivia Solutions and Nastek are finalists in the Design Strategy category. Brazil.
2013 10ª Bienal Brasileira de Design GráficoIpiranga Seeds project is a finalist in the Identity & Branding − Identity System category. Brazil.
2013 AIGA Justified AwardsIpiranga Seeds project is a semifinalist. United States.

talks and events

2017 10th Campus Party — a lecture by Lucas Saad about How innovation, branding and design can improve the technology sector. São Paulo, Brazil.
2017 10th Campus PartyThink Design: the power of uniting people, business and technology, a conversation panel featuring Lucas Saad. São Paulo, Brazil.
2017 POPAI Brasil Award — participation of Lucas Saad as a judge. São Paulo, Brazil.
2017 Encounter with the Market — a lecture by Lucas Saad during the opening event for the Visual Design course at Universidade Positivo. Curitiba, Brazil.
2016 Picnic FestvalRE project is featured at the event. Rio de Janeiro, Brazil.
2016 Singura — a lecture by Lucas Saad to 7º Singura − UniBrasil Design Academic Week. Curitiba, Brazil.
2016 Hackaton — mentoring by Lucas Saad to Hackaton Paraná. Curitiba, Brazil.
2016 Brands that dialogue — a lecture by Lucas Saad to a MBA Branding class at Univali. Balneário Camboriú, Brazil.
2015 Is your brand ready for the future? — a lecture by Lucas Saad to Instituto Brasileiro de Qualidade e Produtividade − IBQP. Curitiba, Brazil.
2014 600 Seconds — a lecture by Lucas Saad to Semana D event. Curitiba, Brazil.
2014 Index/SC Design For All — a lecture by Lucas Saad in the pre-Brazilian Biennial of Design event. Chapecó, Brazil.
2014 Branding: Brand Strategic Management — a course taught by Lucas Saad to ACIJS. Jaraguá do Sul, Brazil.
2014 +Design Award — participation of Lucas Saad as a judge. Curitiba. Brazil.
2014 Curitiba Faz Design Exhibition / ProDesignPR. Curitiba, Brazil.
2013 Portfolio Concept '13 — a lecture by Lucas Saad at a Universidade Positivo's event. Curitiba, Brazil.

press publications

2017 Pequenas Empresas & Grandes Negócios Magazine — the consultancy saad branding+design is one of the highlights of the cover issue in the country's leading entrepreneurship magazine. Brazil.
2017 Estúdio Folha / Folha de São Paulo NewspaperRE project is is one of the highlights of the iF Design Awards' article in the country's leading newspaper. Brazil.
2017 Haus Magazine / Gazeta do Povo NewspaperRE project is is one of the highlights of the iF Design Awards' article. Brazil.
2016 Favourite Design Book 2016Vuelo Pharma project is published in a book by Favourite Design. France.
2016 Correio BrazilienseHow business could be in 2017 article is published in the Entrepeneurship section. Brazil.
2016 Color Code: Branding & IdentityYon project is published in a book by Sandu Publishing. China.
2016 abcDesign MagazineIpiranga Seeds project is published in the Cases section. Brazil.
2015 Meio&Mensagem Advertising YearbookIpiranga Seeds project is published in the Branding and Design section. Brazil.
2014 The Design and Design Book of the Year Vol. 7Ipiranga Seeds project is published in the Graphic Design category. France.
2014 Monochrome: Branding in Black and Whitesaad branding+design project is published in a book by Sandu Publishing. China.
 

online publications

2017 Favourite DesignVuelo Pharma project is featured on the website. France.
2017 The DielineRE project is featured on the website. United States.
2017 Casa Vogue MagazineRE project is one of the highlights of the iF Design Awards' article. Brazil.
2017 Portal Administradores — articles about Naming, Brand Essence and Trends are published on the website. Brazil.
2017 Brasil Econômico / iG — article Eight tips to Improve your business in 2017 is published on the website. Brazil.
2017 Portal DesignBrasilRE project is featured on the website. Brazil.
2016 Embalagem MarcaThe importance of good brand positioning and Vuelo Pharma innovates in packaging for medicines articles are published on the website. Brazil.
2016 Favourite DesignVuelo Pharma project is featured on the website. France.
2016 Packaging of the WorldRE and Vuelo Pharma projects are featured on the website. Singapure.
2016 We And The Color saad branding+design and Oigo projects are featured on the website. United States.
2016 Ohmycode Sementes Ipiranga project is featured on the website. Russia.
2016 Embalagem Marca Vuelo Pharma project is featured on the website. Brazil.
2016 Wide Magazine — article about Branding is published on the website. Brazil.
2016 Portal Administradores — articles about Branding, Planning, Etnography, Brand Positioning and Dynamic Identities are published on the website. Brazil.
2016 Design Clever Sementes Ipiranga project is featured on the website. England.
2016 Visualgraphc Sementes Ipiranga project is featured on the website. United States.
2016 Retail Design Blog RE project is featured on the website. Hungary.
2016 ClientesSA — article about RE is published on the website. Brazil.
2016 Milk With One Sugar (MWOS) Sementes Ipiranga project is featured on the website. United States.
2016 DesignBrasil — articles about Branding and Ethnography are published on the website. Brazil.
2016 Design and Design Oigo project is featured on the website. United States.
2016 InfoBranding — article about Ethnography is published on the website. Brazil.
2016 DesignBrasilVuelo Pharma project is featured on the website. Brazil.
2016 Trend List saad branding+design project is featured on the website. United States.
2016 Raw (Abduzeedo) Vuelo Pharma project is featured on the website. United States.
2016 The Dieline Vuelo Pharma project is featured on the website. United States.
2015 Brand change requires attention and care — an interview by Lucas Saad to Portal Design Brasil. Brazil.
2014 For Print Only (UnderConsideration) saad branding+design and Ipiranga Seeds projects are featured on the website. United States.
2014 Design and Designsaad branding+design project is featured on the website. France.
2014 TheArtHunters (Daily Inspiration)Yon project is featured on the website. Holland.
2014 Identity DesignedYon project is featured on the website. Ireland.
2014 Paper Specssaad branding+design project is featured on the website. United States.
2014 DesignBrasilIpiranga Seeds project is featured on the website. Brazil.
2014 Packaging of the WorldYon packaging is featured on the website. Singapure.
2014 Creative InspirationYon packaging is featured on the website. United Kingdom.
2014 New Gridssaad branding+design project is featured on the website. France.
2014 Branding ServedOigo and saad branding+design projects are featured by Adobe trusteeship on Behance. United States.