highlights
awards and publications
what we did
Business immersion
Market and trends
Target audience
Stakeholders
Competitors
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SWOT analysis
Brand audit
Brand platform
Strategic positioning
Naming
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Brand manifesto
Logotype redesign
Visual identity system
Institucional material (on & offline)
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Commercial strategies
Tracking

saad

impactful
tailored brands

A STRATEGIC BUSINESS CONSULTANCY NEEDS A BRAND that is strong enough to represent the changes and transformations it is able to create. After many years in both national and international markets, it was time to reposition its image and align it to its differentiated characteristics: personalized service, the innovative character of the projects, the ability to hear and understand the audience and the attention paid to every detail to create impactful results that are focused on the future. That was what the consultancy’s new image needed to portray, reaching an audience strategically who would be able to realize all the value that could be added through the services that they offered. Thus, a complete project was developed for the creation of the brand that would then represent its new moment: Saad.

the future is outside

After an extensive research and analysis process, the two main drivers that would guide all of the brand strategies were defined: tailor-made — referring to more authentic and personalized projects — and outsider — a non conventional sight oriented to the present and future of the business. Thus, a flexible brand was developed, one that balances strategy, creativity and technology with focus on results – which can be expected from all the work under Saad’s signature. A minimal visual identity portrays a sort of craft-like appeal in its pieces. It can then relate to the exclusivity and personalized service offered to its customers.

new clients and consolidated brands

The strategies helped the brand direct the kind of work offered to its customers even further, interfering positively in the quality of the results. In 4 years, the project generated a ROI of 998% and an average annual growth of 27%. This case was featured in branding and design books by publishers such as Sandu Publishing, Hightone Books, and Design and Design. It was also featured on online publications like For Print Only, Branding Served, New Grids, and Papers Specs.
Strong strategic consulting needs a brand that is strong enough to represent the changes and transformations it is able to create.
 
 
 
Great brands are the ones that are able to interact with their audience, create unique lasting relationships, and deliver impactful results.

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