what we did
Tone of voice
awards and publications
IDEA Brasil Awards 2013
Finalist in the Design Strategy
A group of investors from the mid-west of Brazil saw a business opportunity
when they identified a gap in the national market for quality products on fleets communication technology. The market was asking for innovation in the supply of tracking, monitoring, telemetry and logistics products. They decided to launch a new company and believed it would only need the development of a name and a logotype. However, when saad
branding+design was hired, we soon realized that a broad branding project would make the new enterprise more competitive in such a way that stakeholders would perceive that the brand would have an added value with such a project.
For Privia, it was necessary to highlight the energy of its essence, the innovation of its products and the connectivity of its solutions, keeping the future-oriented approach that is inherent to the brand. The intense process of research, analysis and discussion made it clear that the company’s positioning was “guaranteed communication at anytime, anywhere” that later became the tagline: Everytime, everywhere
. The solution was found on the dots of the “i’s” of the name Privia that move around the brand with no fixed position, appearing on each piece on a different place of the grid, which matches perfectly with the brand’s positioning. The visual identity has a broad, flexible and dynamic language which refers to data communication and translates the brand’s essence: energy
doubled market value
The project results developed by saad
branding+design oriented every area of the company. With the project — that compiled all of the branding aspects, like the creation of the name, identity, online and offline graphic pieces, besides launching and activation strategies —, a set of cohesive elements was developed for the brand that allowed the company to launch itself in the market in a much stronger, competitive and consistent manner. In less than a year after its creation, the brand doubled its value. Its first new client was one of the largest gas companies in Brazil and they went on to install their products in all of its fleets.